When I finally understood the power of Neurotyping, it changed the entire trajectory of my business. When I first started as a nutrition coach, I invested heavily in a plethora of certifications. Like countless other coaches, I thought I had to know the ins and outs of nutritional science and physiology.
What I quickly realized is that, while important, it wasn’t moving the needle for my clients. Shockingly, humans are not walking, talking equations. The cliched solutions of “just hit your macros” or “follow the damn plan” weren’t effective at all.
I discovered there was a massive gap in our industry. Every course or certification out there simply taught the science–calories in calories out, progressive overload, macros, thermodynamics, hormones, metabolism, and so on–But no program taught the psychology of behavior change!
As coaches, the MOST important factors for creating success are consistency and adherence. Therefore, understanding our clients on a deeper level, the way they think, what makes them tick, their strengths/weaknesses, and how to effectively communicate with them is paramount.
It ends the frustration of non-compliance which is every coach's nightmare, it sets you apart from a very crowded space, and it allows you to create whole person transformations not just physical transformations that don’t last.
It’s truly the most powerful tool that every coach should have, and I'm excited to share it with you...